Most coaching starts with a question: what do you want to work on? Pursona™ starts earlier — with who you actually are. A structured psychological assessment that maps your personality, behavioural patterns, and leadership persona before a single coaching conversation begins.
This isn't a read on how you're currently performing as a leader — that's what the Leadership Diagnostic measures. Pursona™ goes underneath performance, to the personality and behavioural wiring that produces it. Different lens, different depth.
Pursona™ is a comprehensive psychometric assessment — not a questionnaire, not a session. It maps who you are across three composite quotients, 14 aptitude skill areas, 10 brain regions, 9 functional competency scores, and 10 personality dimensions — delivered as a 39-page confidential report.
Every score is benchmarked against your professional peer group using machine learning. What you receive isn't just self-reflection — it's a calibrated read of where you stand. Coaching built on evidence, not assumption.
Pursona™ is also the entry point for Purgeon™ — a structured 3-week coaching engagement built entirely around your profile. Every Purgeon™ engagement begins with the Pursona™ assessment, so when the coaching work starts, there is no guesswork about where to focus.
Take the Pursona™ Assessment — ₹799Intelligence Quotient, Physical Quotient, and Social Quotient mapped as a composite 360° profile — three dimensions of who you are, scored and interpreted together.
Assessed across 14 dimensions — analytical thinking, emotional intelligence, leadership, creativity, communication, self-motivation, and more — each benchmarked against your professional peer group using ML algorithms.
Your results are mapped to 10 specific brain regions — Frontal Lobe, Broca's Area, Temporal Lobe, and seven more — showing where your cognitive and behavioural strengths are neurologically anchored.
Nine workplace-specific competencies scored: Decision Making, Leading & Influencing, Managing Conflict, Performance Management, Effective Communication, and four more — anchored in your professional context.
Ten bipolar personality dimensions — Conventional/Enterprising, Intuitive/Analytical, Reserved/Sociable, and seven more — described in precise narrative language that maps to how you actually think, decide, and lead.
The report closes with a specific development plan — rated courses and practical interventions for each strength and improvement area. Not just a diagnosis. A direction.
2–3 sessions of structured assessment. Psychometric instruments, in-depth interview, and behavioural history — building a comprehensive psychological profile.
A 90-minute debrief session presenting the Pursona™ profile — the individual's dominant patterns, their leadership persona, and what this means for their specific goals and challenges.
A structured coaching programme — typically 6–12 sessions — built entirely around the Pursona™ profile and the specific developmental targets it identifies.
At the midpoint and end of the engagement — reassessment against the original profile to measure real change, recalibrate targets, and plan next steps.
₹799 · Completed before your first coaching conversation · Results debriefed in your discovery session.
Take the Pursona™ Assessment — ₹799Self-serve assessment portal launching soon at cct.purclive.in · In the interim, book a discovery call and Dr. Vivek will guide you through the process directly.